Precor.com
Precor's site was 10 years old and outdated both visually and technically. I was involved in rethinking and redesigning their web presence, including setting new information architecture to work with over 100,000 pages. Precor has several site versions serving commercial, consumer, government, and international markets. It's also localized for 6 regions and 7 languages. Even after the 6-month project ended, redesign continued on two internal sites and online Flash applications.
Precor is the world leader in quality fitness equipment. The 20-year-old company is based in Washington but owned by parent company Amer.
Client: Precor
Tasks: Concepting, Information Architecture, UI design.
Role: Lead Designer
Studio: Engine Interactive